The poster design must include the text, image, color, composition, and other elements to create a strong visual effect. A successful layout should have a strong visual focus with an easily comprehensive message. An infectious poster should leave a deep impression on the audience, have an exclusive and artistic design style to attract the target audience approaching and studying the layout details. This type of poster does not only deliver key messages but also value-adding to the corporate image.

海報設計必須包括文字、形象、色彩、構圖等因素，產生強烈的視覺效果；它的畫面應有較強的視覺中心，能使人一目了然。海報的感染力，使來去匆忙的人們留下視覺印象，具有獨特地藝術風格和設計特點才會令目標者自覺地走近，再細心瞭解海報的內容。這種海報不但充分發揮了他的本質更能有效提昇企業形象。