There are millions of logos out there, the most outstanding ones are surely vivid, easy to be identified, differentiate, and memorized by the target audience with a powerful message behind them. That was the reason why logo design is so significant and critical for a company's milestone. A trademark represents the company's business philosophy, culture, values, and reflects its characteristics. Lastly, it performs as a bridge that connect-up the corporate and public. A logo represents the company's business philosophy, culture, values, and reflects its characteristics. Lastly, it performs as a bridge that connect-up the corporate and public.

在世界上有各種logo商標符號更是數不勝數,特點鮮明、容易辨認和記憶、含義深刻、造型優美的標誌,才能在同業中突顯出來,它能夠區別於其它企業、產品或服務,使受眾對企業留下深刻印象,從而提升了商標設計的重要性。標誌代表著企業的經營理念、文化特色、價值取向,反映企業的產業特點。經過日積月濾的廣告宣傳,被大眾所認識,從而將企業與大眾聯繫起來,成為連接企業與受眾的橋樑